Pepsi vs coca in india case Essay Example | Topics and Well Written Essays - 250 words

Pepsi vs coca in india case - Essay ExampleCoca-Cola reentered India in the early nineties when the Indian government adopted the policy of liberalization, privatization and globalization. By that time, PepsiCo had already acquired 26 percent of the cola segment. Coca-Cola could not eat into the market share of existing players as the beverage market was in the jumpth phase.PepsiCo has been actively strengthening its non-cola portfolio in India. The company has diversified into the lemon and orange segment of carbonated drinks and has also launched its crack of juices. PepsiCo garners one-fourth of its revenue from the non-cola segment and is well poised to capitalize on the consumers changing tastes and preferences. One the early(a) hand, Coca-Colas flagship brands Coke and Thums Up are cola drinks. PepsiCo has also launched its Aquafina brand of bottled mineral water in India. The company has captured a significant market share in the bottled water market which is expected to g row steadily in the future.The vast product array of PepsiCo also includes Gatorade, a well established planetary sports drink brand. The growing health consciousness amongst Indian consumers is likely to help Gatorade gain further clasp in the Indian market. The emergence of sports and exercises in the daily regimen of Indian consumers bodes well for PepsiCo.PepsiCo uses appropriate publicizing and sales promotion tactics keeping in mind the Indian culture. Sponsorship of cricket and football tournaments and celebrity endorsements has struck the right chord with PepsiCos target market in